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Stratagem (Noun)

A maneuver in a game or conversation.

Nouns denoting acts or actions.

The chess player's clever stratagem involved sacrificing a pawn to expose her opponent's king.
Her stratagem of pretending to be uninterested in the job offer actually led to a higher salary negotiation.
The politician's stratagem of using humor to deflect criticism was effective in the debate.
The poker player's stratagem of bluffing with a weak hand paid off when his opponent folded.
The salesperson's stratagem of offering a discount to create a sense of urgency led to a successful close.

An elaborate or deceitful scheme contrived to deceive or evade; "his testimony was just a contrivance to throw us off the track".

Nouns denoting cognitive processes and contents.

The company's plan to acquire its competitor was a clever stratagem to eliminate the competition and gain a monopoly in the market.
The politician's denial of any wrongdoing was just a stratagem to deflect attention from the scandal and avoid taking responsibility.
The thief used a stratagem to distract the security guard while his accomplice snuck into the vault.
The marketing team devised a stratagem to create a false sense of urgency around the product launch to boost sales.
The spy's use of a fake identity was a stratagem to gather intelligence from the enemy without arousing suspicion.