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Ploy (Noun)

A maneuver in a game or conversation.

Nouns denoting acts or actions.

She cleverly used her opponent's aggression against them by making a well-placed sacrifice, an ingenious ploy that won her the chess game.
His rival thought the weak opening was a mistake, but it actually turned out to be a ploy to lure them into a trap.
By talking about their favorite hobby, she used it as a ploy to gain their trust and start a friendly conversation.
It was obvious that offering a free trial period was just a ploy to get customers hooked on their expensive software.
A clever businessman offered cheap shares to potential investors as a ploy to get control of the company without revealing his intentions.

An opening remark intended to secure an advantage for the speaker.

Nouns denoting communicative processes and contents.

The politician's statement about tax reform was just a ploy to gain support from the lower-income voters.
Her statement that the company is environmentally friendly was a ploy to increase sales of their new product.
During the job interview, the candidate's casual mention of his friend working there was a ploy to get an inside reference.
The salesman's sympathetic tone was just a ploy to make the customer feel more at ease with the deal.
The company's offer of free trials was a ploy to get more customers to sign up for their paid services.