Neuromarketing (Noun)
Meaning
Marketing based on studies of consumers' sensorimotor, cognitive, and affective responses.
Classification
Nouns denoting acts or actions.
Examples
- The digital advertising agency specialized in neuromarketing strategies that leveraged brain activity data to predict consumer behavior and attitudes towards brand products.
- To better understand their target audience, the market research company conducted neuromarketing studies using EEG tests and pupil-tracking software to analyze customers' brain responses to rival advertisements.
- Neuromarketing experts claimed that certain product packaging designs triggered physiological responses in consumers that led to higher impulse-buying rates at checkout counters.
- Using neuromarketing principles, advertisers crafted promotional campaigns with storytelling techniques and music that specifically stimulated dopamine release in listeners' brains and generated stronger brand loyalty.
- In collaboration with neuroscientists, industry professionals founded a neuromarketing firm focused on developing client-specific branding strategies based on insight gained from emotional arousal patterns as identified by fMRI scans.