Neuro-marketing (Noun)
Meaning
Marketing based on studies of consumers' sensorimotor, cognitive, and affective responses.
Classification
Nouns denoting acts or actions.
Examples
- The company hired a neuro-marketing firm to analyze the brain activity of customers as they viewed their new product.
- Neuro-marketing research has shown that certain colors and patterns can increase the likelihood of a consumer making a purchase.
- The use of neuro-marketing techniques has become increasingly popular among advertisers looking to create more effective campaigns.
- By applying neuro-marketing principles, the company was able to redesign its packaging to be more visually appealing to customers.
- The neuro-marketing study found that the new commercial elicited a strong emotional response in viewers, leading to a significant increase in brand recognition.