Hype (Noun)
Meaning
Blatant or sensational promotion.
Classification
Nouns denoting communicative processes and contents.
Examples
- The company's over-the-top advertising campaign was just hype to get people excited about their new product.
- The movie's trailer was full of hype, but the actual film didn't live up to expectations.
- The tech startup's claims about their revolutionary new gadget were dismissed as hype by many industry experts.
- The music festival's organizers were accused of generating hype by announcing a surprise headliner that never actually showed up.
- The fitness influencer's claims about the weight-loss benefits of her new supplement program were criticized as hype by health professionals.