Undersell (Verb)
Meaning
Sell cheaper than one's competition.
Classification
Verbs of buying, selling, owning.
Examples
- The tech company refused to undersell its competitors, instead choosing to focus on the value and quality of its products.
- The entrepreneur was advised not to undersell her handmade jewelry, as the time and effort put into each piece deserved a higher price.
- To drive sales, the retailer decided to undersell the competition, but this decision ultimately cut into its profit margins.
- Some critics argue that big-box stores undersell local businesses, putting them out of business.
- The startup intentionally chose not to undersell its premium software, knowing that the advanced features justified the higher price point.