Underprice (Verb)
Meaning
Sell at artificially low prices.
Classification
Verbs of buying, selling, owning.
Examples
- The company underpriced its products so heavily that competitors found it impossible to compete.
- To attract more customers, the new restaurant underpriced its dishes compared to other establishments in town.
- Critics argue that the airline underpriced its tickets to put pressure on smaller competitors.
- The company underpriced its latest smartphone model to boost sales figures within the first quarter.
- Economists say the government underpriced the oil at a loss to the national treasury in an attempt to stay competitive.