Stimulus (Noun)

Any stimulating information or event; acts to arouse action.

Nouns denoting cognitive processes and contents.

The news of the company's bankruptcy was a major stimulus for the government to review its economic policies.
The teacher used a thought-provoking video as a stimulus to encourage class discussion on the topic of climate change.
The smell of freshly brewed coffee was a welcome stimulus to help her wake up in the morning.
The company's new marketing campaign was designed to be a stimulus for sales, but it ultimately fell flat.
The discovery of a new species was a significant stimulus for further research in the field of biology.