Split Run (Noun)
Meaning
A print run of a newspaper during which some articles or advertisements are changed to produce a different edition.
Classification
Nouns denoting time and temporal relations.
Examples
- The newspaper's production team had to execute a split run to accommodate the last-minute change in the front-page headline for the evening edition.
- Due to the breaking news, the editor decided to do a split run of the morning newspaper to reflect the updated information.
- A split run was necessary to produce the special edition of the newspaper for the city's sports fans after the home team won the championship.
- The advertising department requested a split run to insert a new coupon in the Sunday paper for a major retail client.
- The newspaper's production team worked overtime to complete the split run, which allowed them to distribute two different versions of the paper to different regions.