Rotogravure (Noun)
Meaning 1
Printing by transferring an image from a photogravure plate to a cylinder in a rotary press.
Classification
Nouns denoting communicative processes and contents.
Examples
- The Sunday newspaper's rotogravure section featured a high-quality color photo spread of the new luxury cars on the market.
- To ensure wide circulation, the publisher invested in state-of-the-art rotogravure printing equipment.
- During its heyday in the early 20th century, the magazine used rotogravure printing for all of its photo features.
- As advertising revenues continued to grow, the newspaper added a full-page rotogravure insert on weekends.
- After some experimentation with the ink formulas and press settings, the printing plant achieved impressive results with their new rotogravure line.
Meaning 2
Printed material (text and pictures) produced by an intaglio printing process in a rotary press.
Classification
Nouns denoting communicative processes and contents.
Examples
- The Sunday newspaper supplement featured rotogravure sections with vibrant color photographs of celebrities and politicians.
- Rotogravure printing allowed for high-quality reproduction of artwork and photographs in large quantities.
- The rotogravure process used in the magazine enabled it to include detailed, full-color images of nature and wildlife.
- In the early 20th century, rotogravure was the primary method for printing illustrated weekly magazines.
- The company invested in new rotogravure equipment to improve the image quality of its monthly publication.
Meaning 3
Using photography to produce a plate for printing.
Classification
Nouns denoting acts or actions.
Examples
- The newspaper used a rotogravure process to print high-quality photographs of the celebrity wedding.
- A rotogravure plate was created from the photograph, allowing for mass production of the image.
- The magazine's rotogravure section featured beautiful, detailed images of the artist's paintings.
- The rotogravure technique involved etching the photograph onto a metal cylinder for printing.
- The photographer's work was featured in a rotogravure supplement to the Sunday newspaper.