Promotional Expense (Noun)
Meaning
The cost of promoting a product.
Classification
Nouns denoting possession and transfer of possession.
Examples
- The company's quarterly promotional expense for the new smartphone exceeded the initial budget of $1 million.
- Advertising agencies often have separate departments to manage the promotional expense of various clients.
- One of the major factors affecting the promotional expense is the target audience for the product.
- To minimize the promotional expense, the company decided to use social media platforms for advertising.
- The financial report showed a 20% increase in the company's annual promotional expense due to the aggressive marketing campaign.