Product Research (Noun)
Meaning
Marketing research that yields information about desired characteristics of the product or service.
Classification
Nouns denoting acts or actions.
Examples
- The initial product research results suggested incorporating eco-friendly packaging to appeal to the target market's values and concerns.
- Our marketing team conducted extensive product research on consumer electronics to identify gaps in the market and opportunities for innovation.
- As part of the product research, the company held focus groups to gather feedback on its latest prototype and gather insights on user experience.
- The product research highlighted a need for more affordable and user-friendly software solutions in the industry, which became the basis for the company's product development strategy.
- Through product research, the startup discovered a growing demand for plant-based and vegan food products, prompting the development of a new product line.