Ideation (Noun)
Meaning
The process of forming and relating ideas.
Classification
Nouns denoting cognitive processes and contents.
Examples
- The team spent hours in ideation, brainstorming and refining their concepts for the new product launch.
- During the ideation phase, the designers used mind mapping and free writing to generate as many ideas as possible.
- The company's innovation lab was designed to facilitate ideation, with whiteboards, sticky notes, and comfortable seating areas.
- The instructor encouraged students to engage in ideation exercises, such as SCAMPER and reverse brainstorming, to stimulate their creative thinking.
- The ideation process involved identifying key themes and patterns in the customer feedback data, and using those insights to inform new product development.