Hard Sell (Noun)
Meaning
Forceful and insistent advertising.
Classification
Nouns denoting acts or actions.
Examples
- The overbearing infomercial was the epitome of a hard sell, pushing its product on viewers with relentless enthusiasm and repetitive catchphrases.
- Travel agents specializing in luxury cruises are known for their hard sell tactics, often using high-pressure sales pitches to convince potential clients.
- Personal trainers often resort to a hard sell when trying to get new gym members to sign up for expensive private sessions.
- The company's aggressive marketing strategy relied heavily on a hard sell approach, resulting in numerous complaints from frustrated consumers.
- A hard sell is often effective in grabbing attention, but in this case, the obnoxious salesman only managed to annoy potential customers with his pushy demeanor.