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Good Will (Noun)

A disposition to kindness and compassion; "the victor's grace in treating the vanquished".

Nouns denoting attributes of people and objects.

The charity's mission was to spread good will throughout the community by providing aid to those in need.
Her good will towards her former colleague was evident in the way she spoke about him after he left the company.
The company's good will towards its employees was demonstrated by its generous benefits package and flexible work policies.
The politician's good will towards the environment was questioned by many after she voted against the climate change bill.
The city's good will towards its visitors was evident in the warm welcome they received from the locals.

The friendly hope that something will succeed.

Nouns denoting feelings and emotions.

The new employee started with good will towards her coworkers and supervisor.
Sending flowers to the family is a sign of good will during a difficult time.
The company's good will towards its community is evident in its charitable donations.
Wishing someone good luck on a new venture is an expression of good will.
The donation was given in good will, with no expectation of repayment or reward.

(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets).

Nouns denoting possession and transfer of possession.

The company's good will was valued at over a million dollars due to its strong brand recognition and customer loyalty.
The acquisition price included a significant amount for the target company's good will, reflecting its excellent reputation in the industry.
The auditor had to carefully assess the value of the company's good will and other intangible assets to determine its overall worth.
The merger between the two companies resulted in a significant increase in good will, as the combined entity was expected to have greater market influence.
The company's annual report disclosed a substantial impairment of good will, following a decline in its market share and reputation.