Gimmick (Noun)
Meaning 1
A drawback or difficulty that is not readily evident; "it sounds good but what's the catch?".
Classification
Nouns denoting attributes of people and objects.
Examples
- The new smartwatch sounds like an amazing deal, but what's the gimmick behind its so-called "free" data plan?
- The promise of a lifetime guarantee is enticing, but I'm still wondering what the gimmick is that will end up costing us money.
- The infomercial for the miracle weight loss pills seems too good to be true – what's the gimmick they're not telling us about?
- The job offer comes with a six-figure salary and unlimited vacation days, but I'm guessing there's some gimmick that explains why no one has taken the position yet.
- The airline is offering a "limited time" discount on round-trip tickets, but what's the gimmick that makes the flights so much more expensive on return?
Synonyms
Hypernyms
Meaning 2
Something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use".
Classification
Nouns denoting man-made objects.
Synonyms
- Gubbins
- Gizmo
- Thingamajig
- Doojigger
- Doodad
- Thingamabob
- Widget
- Gismo
- Whatchamacallum
- Thingumabob
- Thingmajig
- Thingummy
- Whatchamacallit
- Whatsis
- Thingumajig
- Doohickey
- Thingmabob
Hypernyms
Meaning 3
Any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen".
Classification
Nouns denoting acts or actions.