Doing Business As (Noun)
Meaning
(law) a name under which a corporation conducts business that is not the legal name of the corporation as shown in its articles of incorporation.
Classification
Nouns denoting communicative processes and contents.
Examples
- The company was doing business as Green Energy Solutions, but its official corporate name was Renewable Power Inc.
- Several subsidiaries were operating doing business as regional branches of their parent company.
- Due to branding purposes, the firm chose to do business as Advanced Tech but never officially changed its incorporation name.
- The difference between the trade name and the corporation's official name led to confusion, as K&D Enterprises was doing business as Smith & Co.
- To rebrand without changing its articles of incorporation, the company decided to do business as Modern Designs Inc., despite being officially known as Classic Creations.