Distribution Channel (Noun)
Meaning
A way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores".
Classification
Nouns denoting acts or actions.
Examples
- The company was looking for an effective distribution channel to reach a wider audience and increase sales.
- To reach more customers, the manufacturer considered using multiple distribution channels, including wholesalers, retailers, and online platforms.
- Direct sales were not generating enough revenue, so the company decided to explore other distribution channels, such as partnerships with large retailers.
- The marketing team identified several potential distribution channels, including social media, email marketing, and trade shows, to promote their new product.
- By using a combination of online and offline distribution channels, the company was able to reach a diverse range of customers and achieve significant growth.