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Consumer Research (Noun)

Meaning

Marketing research that yields information about the motives and needs of different classes of consumers.

Classification

Nouns denoting acts or actions.

Examples

  • The company conducted extensive consumer research to understand the preferences of their target audience before launching the new product.
  • Consumer research revealed that the majority of customers were willing to pay a premium for eco-friendly products.
  • The marketing team relied heavily on consumer research to identify the most effective channels for reaching their desired demographic.
  • Through consumer research, the company discovered a gap in the market for a product that catered to the needs of busy professionals.
  • The consumer research report provided valuable insights into the buying habits and behaviors of different age groups.

Hypernyms

  • Market Research
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