Consumer Research (Noun)
Meaning
Marketing research that yields information about the motives and needs of different classes of consumers.
Classification
Nouns denoting acts or actions.
Examples
- The company conducted extensive consumer research to understand the preferences of their target audience before launching the new product.
- Consumer research revealed that the majority of customers were willing to pay a premium for eco-friendly products.
- The marketing team relied heavily on consumer research to identify the most effective channels for reaching their desired demographic.
- Through consumer research, the company discovered a gap in the market for a product that catered to the needs of busy professionals.
- The consumer research report provided valuable insights into the buying habits and behaviors of different age groups.