Column Inch (Noun)
Meaning
A unit of measurement for advertising space.
Classification
Nouns denoting quantities and units of measure.
Examples
- The newspaper charges by the column_inch for advertisements in its print edition.
- Advertisers track the effectiveness of their campaign by monitoring how many column_inches they've placed.
- Our display advert occupied three column_inches in yesterday's financial section.
- The editor determined the layout of the page to ensure the most valuable column_inches were allocated to our largest client.
- The rate card lists the cost per column_inch for a range of different positions and sizes in the magazine.