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Catchword (Noun)

A word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page.

Nouns denoting communicative processes and contents.

The catchword on the bottom of the page read "Cathedral" leading the reader to expect the entry on the following page.
At the top of each page, the catchword provided an immediate indication of the range of words that could be found within it.
It was considered an essential feature of dictionaries that the catchword would match the first word on that page.
Sometimes she would check the catchword before turning the page to find a word, but it was not always reliable.
The catchword served not only as a marker but also as a means of quickly identifying a location within the thick reference book.

A favorite saying of a sect or political group.

Nouns denoting communicative processes and contents.

The activist wore a t-shirt with the catchword of their organization, which had become synonymous with their cause.
The party's catchword was emblazoned on banners and flyers, enticing potential supporters to learn more about their platform.
Her campaign was propelled to national attention by a single, galvanizing catchword that captured the nation's imagination.
Leaders often craft a specific catchword to summarize their stance on a contentious issue and rally their base.
In the early days of the movement, the group settled on a simple catchword that encapsulated their struggle for social change.