Bandwagon Effect (Noun)
Meaning
The phenomenon of a popular trend attracting even greater popularity; "in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity"; "polls are accused of creating a bandwagon effect to benefit their candidate".
Classification
Nouns denoting natural phenomena.
Examples
- During election season, some candidates use social media influencers to create a bandwagon effect and sway undecided voters their way.
- Several companies have hopped on the plant-based trend due to the bandwagon effect generated by successful brands in the industry.
- The movie received overwhelmingly positive reviews which had a bandwagon effect on its box office performance, drawing in even more viewers.
- In periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity.
- Many politicians criticize early polls for creating a bandwagon effect that may give one candidate an undeserved advantage.