Agate Line (Noun)
Meaning
Space for one line of print (one column wide and 1/14 inch deep) used to measure advertising.
Classification
Nouns denoting quantities and units of measure.
Examples
- The newspaper's advertising rates were based on the number of agate lines used by each ad.
- The classified section was filled with tiny print, with each ad limited to just a few agate lines.
- To save space, the editor condensed the text to fit within the allotted 10 agate lines.
- The advertising department calculated the cost of the ad based on the number of agate lines it occupied.
- The designer carefully laid out the text to fit exactly 5 agate lines, as specified by the client.