Advertorial (Noun)
Meaning
An advertisement that is written and presented in the style of an editorial or journalistic report.
Classification
Nouns denoting communicative processes and contents.
Examples
- The advertorial in the Sunday paper was so well-written that many readers didn't realize it was actually a paid promotion for a new energy drink.
- The company hired a team of experienced journalists to write an advertorial that would showcase their product in a more subtle and credible way.
- The advertorial on the benefits of meditation was so convincing that it spurred a significant increase in sales for the yoga studio.
- After reading the advertorial on the new smartwatch, I was convinced that I needed to upgrade my old fitness tracker.
- The advertorial section on page 5 of the magazine was clearly labeled as "sponsored content" to distinguish it from the rest of the editorial pieces.